Milk industry plans new promo

Published on .

Dairy farmers and processors at the industry's first marketing conference last week gave the nod to an under-the-cap-type sweepstakes promotion slated for later this year. The effort, to be conducted jointly by Dairy Management Inc. and the National Fluid Milk Processor Education Program, represents a first for the industry and is aimed at bringing promotional excitement to the category in the vein of soft drinks.

Copyright August 1999, Crain Communications Inc.

Most Popular
In this article: