×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Miller tries a new road with Southpaw Light

Published on .

Miller Brewing Co. is testing a new Plank Road Brewery beer, Southpaw Light, in Baton Rouge, La.; Charlotte, N.C.; Kansas City, Mo.; and Orlando. Radio and outdoor, from Young & Rubicam, Chicago, are themed "If we weren't different, we'd be the same."

Copyright November 1995 Crain Communications Inc.

Most Popular
In this article: