×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Miller consolidates promo agencies

Published on .

Miller Brewing Co., Milwaukee, at the beginning of next year will shrink its roster of promotion agencies to two from six. Zipatoni Co., St. Louis, will get all consumer promotion work while GMR Marketing, Brookfield, Wis., takes over all entertainment and sports marketing. Cut from the roster are: Louis London, St. Louis; Market Growth Resources, Wilton, Conn., Wunderman Cato Johnson, Chicago; and Encore, Toronto.

Copyright October 1997, Crain Communications Inc.

Most Popular
In this article: