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Miller, Eastwood back new beer

Published on .

Miller Brewing Co. is launching Pale Rider Ale, a brew that was dreamed up by actor Clint Eastwood as a means to benefit charity, in selected California markets in September under the auspices of its specialty brewing partner, Celis Brewing, Austin, Texas. McKinney & Silver, Raleigh, N.C., handles. Mr. Eastwood's proceeds go to charities he has specified.

Copyright July 1997, Crain Communications Inc.

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