Industry publication Impact also found Miller Brewing Co.'s Miller Lite reversed its sales decline of recent years.
Shipments of Budweiser, still the nation's No. 1 brew, fell 4.3% to 37.4 million barrels after a 1994 decline of 5.7%. No. 2 Bud Light grew 10.4% to 18 million barrels. A-B held its total 44.2% share by losing volume at exactly the 1.2% pace of the overall market.
No. 2 Miller did slightly better than the market, seeing its share grow to 23.2%. Lite's 1.9% growth to 15.8 million barrels after several years of falling sales and Red Dog's introduction offset a 2.1% falloff in shipments of Miller High Life (to 4.6 million barrels) and Miller Genuine Draft's 10.8% dive to 5.8 million barrels.
Coors Brewing Co.'s overall share remained at 9.9% despite original Coors' 13% decline in shipments to 2 million barrels.