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New Miller Lite spot

Published on .

Miller Brewing Co.'s Miller Lite brand will break a 30-second spot from its "Life is Good" campaign on NBC's NBA coverage Sunday. "Basketball Date," the new spot from Leo Burnett USA, Chicago, features a camera from the viewpoint of a basketball fan trying simultaneously to watch a televised game and listen to his girlfriend across the table. When he bangs his Miller Lite bottle on the table, she adopts the voice and antics of the male TV sportscaster.

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