Miller Brewing Co. said it is consolidating media buying and planning at Leo Burnett
USA. The move puts prime time and cable TV, now at the Televest unit of D'Arcy Masius Benton & Bowles, at Burnett along with all other programming segments. Late last year, Miller assigned Burnett media planning and buying for sports programming across all Miller brands. Not affected in the new shift is Mart Flores & Prieto, which plans and buys Miller's Hispanic media.
Copyright March 1997, Crain Communications Inc.