Miller names new VP-Marketing

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Miller Brewing Co. named Jack Rooney VP-marketing effective Feb. 1, replacing Neil Harrison, who resigned. Mr. Rooney, 38, was formerly managing director of Leagas Delaney, San Francisco, and had previously worked at Foote, Cone & Belding, San Francisco, DDB Needham, Chicago, and Hal Riney & Partners, San Francisco. The Milwaukee-based brewer has been struggling to solidify its marketing lately and stop a yearlong erosion in sales on its key brands.

Copyright January 1997, Crain Communications Inc.

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