Miller ousts MacDonough

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Miller Brewing Co. ousted Chairman-CEO John MacDonough and VP-Marketing Jack Rooney April 7 in a sweep that puts Philip Morris Cos. executives at the helm of the ailing brewery.

John Bowlin, 48, one-time Miller president-CEO and now president-CEO at Kraft International, succeeds Mr. MacDonough; and Robert Mikulay, 47, senior VP-marketing at Philip Morris USA, replaces Mr. Rooney. James Mortensen, 41, VP-trade marketing at Philip Morris USA, also takes the post of senior VP-sales and distribution for Miller, succeeding Christopher Moore, VP-sales, who also is leaving Miller.

Roger Deromedi, 45, group VP of Kraft's Asia Pacific region, succeeds Mr. Bowlin at Kraft.

Philip Morris also announced internally that Nancy Brennan Lund, group VP-Marlboro and new products, will succeed Mr. Mikulay at the tobacco unit; and Barry Hopkins, VP-regional sales Southwest at Philip Morris, will take Mr. Mortensen's place.

"We are excited about the vigor and new strategic direction that today's appointments bring to Miller," said William Webb, chief operating officer at Philip Morris. He said the departing executives "have worked hard to improve Miller's businesses, and we thank them for their contributions and dedication as they move on to other challenges."

A spokesman said he didn't know if the executive changes might have an immediate impact on Miller's ad assignments. After disastrous reviews of its Miller Lite campaign, the brewery reviewed the business before electing to stay with Fallon McElligott, Minneapolis. It also recently shelved a new Miller Genuine Draft campaign from Wieden & Kennedy, Portland, Ore., after it was roundly panned by wholesalers.

Copyright April 1999, Crain Communications Inc.

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