Miller Brewing Co. on Jan. 1 broke a Miller Lite spot saluting the Super Bowl using "Forrest Gump" type technology to illustrate the football career of a character named Elmer Bruker. The 30-second spot pictures Mr. Bruker alongside vintage photos of Vince Lombardi and later features him with Hank Stram and Jimmy Johnson. The spot was prepared by Leap Partners, Chicago, not Leo Burnett
USA, which has produced recent Lite advertising. Miller said the spot was a "special assignment" for Leap.