Miller Brewing Co. is expected to narrow the list of finalists for its $150 million Lite account today to two or three agencies, an executive familiar with the review said. The brewer last week heard pitches from incumbent Fallon
McElligott, Minneapolis, as well as roster shops Square One, Dallas, and Wieden & Kennedy and Y&R Advertising, both New York. Non-roster shop Publicis & Hal Riney, San Francisco, also made a pitch, with agency Chairman-CEO Mr. Riney presenting.
Copyright December 1998, Crain Communications Inc.