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No. 2 U.S. Brewer Working on Brand Strategy

Published on .

NEW YORK (ADAge.com) -- Miller Brewing Co. is expected to reorganize its marketing and sales departments, perhaps as soon as this week, according to several people close to the company.

There was speculation that brand managers for regional brands may move out of Miller's Milwaukee headquarters and into areas where those brands are strong.

Miller declined comment but disclosed it is working with consultant Sergio Zyman's Zyman Marketing Group on Miller identity work and brand strategy.

The No. 2 U.S. brewer, part of Philip Morris Cos., has been struggling with declining market share.

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