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Miller showcases brewery in new effort

Published on .

Miller Brewing Co. plans to feature its Milwaukee brewery in the Miller Genuine Draft campaign set to break in March, executives said. The new effort is expected to focus on the beer's cold-filtered brewing process, have a "fun" tone and target a wider demographic than the previous twentysomething-oriented campaign. Wieden & Kennedy, Portland, Ore., handles, and referred calls to Miller.

Copyright February 1999, Crain Communications Inc.

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