Miller Brewing Co., Milwaukee, today confirmed it has tapped two agencies used by sister company Kraft Foods to turn around a pair of troubled brews. As first reported late yesterday on adage.com, the No. 2 U.S. brewer selected Ogilvy & Mather, New York, to handle the $95 million Lite account and J. Walter Thompson USA, Chicago, to handle the $60 million Miller Genuine Draft account.
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Copyright July 1999, Crain Communications Inc.