Miller Brewing Co., Milwaukee, on Oct. 27 plans to run Miller Lite banner ads from 5 p.m. to 10 p.m. (ET) that lead to the brand's revamped page, www.millerlite.com
. The Lite site has been overhauled to include new sections, graphics and audio. Consumers also can enter a Super Bowl promotion offering tickets to the game. The brewer is working with LinkExchange, San Francisco, on the Internet effort.
Copyright October 1998, Crain Communications Inc.