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Miller time on Web

Published on .

Miller Brewing Co., Milwaukee, on Oct. 27 plans to run Miller Lite banner ads from 5 p.m. to 10 p.m. (ET) that lead to the brand's revamped page, www.millerlite.com. The Lite site has been overhauled to include new sections, graphics and audio. Consumers also can enter a Super Bowl promotion offering tickets to the game. The brewer is working with LinkExchange, San Francisco, on the Internet effort.

Copyright October 1998, Crain Communications Inc.

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