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Miller touts wide-mouth

Published on .

Miller Brewing Co., Milwaukee, introduces its wide-mouth cans in the Midwest with a Miller Genuine Draft TV spot by Bates USA, New York, breaking next Saturday. The spot broke April 28 in six Western and Pacific states. The spot will run east of Illinois beginning June 20. Miller will also promote the wide-mouth cans as part of Miller Lite's "Lite Party" TV campaign by Leo Burnett USA, Chicago, breaking as early as next weekend.

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