The National Restaurant Association, in an unprecedented ad blitz, committed $500,000 to three days of spot TV to impress on a handful of lawmakers its opposition to pending reform legislation.
The American Association of Retired Persons planned a direct mail barrage to about 1 million households last weekend to explain its endorsement of the Democrat-authored healthcare bills.
And the National Association for the Advancement of Colored People was preparing a pro-reform ad salvo, for Alabama, Louisiana and South Carolina.
Those were but a few of the steadily growing number of advertisers to dive into the final days of the national ad debate over healthcare reform that by most estimates could exceed $50 million before the Senate and House vote on the packages.
The restaurant group's ads are now in 12 states and Washington.
"We're targeting pivotal senators whose votes we need-or need to keep-to prevent the Mitchell proposal from winning," said Jeff Prince, director of communications. Gannon McCarthy Mason, Washington, produced the ads.
AARP also relied on print ads from W.B. Doner & Co., Baltimore, in The Washington Post, USA Today and about 25 major market dailies. Its direct mailing was prepared in-house.
The NAACP's radio spots call for universal coverage and shared responsibility by employers. They were produced by McKinney & McDowell and Chlopak, Leonard, Schechter & Associates.
The pro-Clinton Healthcare Reform Project put about $150,000 behind a new spot attacking interest groups for spending millions to fight healthcare reform. The ad was a joint effort from Chlopak, Leonard, Schechter & Associates and Squier, Knapp, Ochs.