×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Millward rolls out online tracking service

Published on .

Millward Brown Interactive, San Francisco, today releases Voyager Profile, a service that informs marketers about users exposed to their online ads.

The service tracks more than 60 variables including age, income, location of Web access, product consumption and media usage. AdForce, AdKnowledge, DoubleClick, E! Online, Engage Technologies, and J. Walter Thompson USA have signed up to use Voyager.

Copyright October 1998, Crain Communications Inc.

Most Popular
In this article: