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Millward rolls out online tracking service

Published on .

Millward Brown Interactive, San Francisco, today releases Voyager Profile, a service that informs marketers about users exposed to their online ads.

The service tracks more than 60 variables including age, income, location of Web access, product consumption and media usage. AdForce, AdKnowledge, DoubleClick, E! Online, Engage Technologies, and J. Walter Thompson USA have signed up to use Voyager.

Copyright October 1998, Crain Communications Inc.

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