The $2 million win followed a pitch against Carat, Market Catalyst and the incumbent Zenith Media, which is jointly owned by Publicis Groupe and Cordiant Communications. Creative advertising is handled in-house.
Besides Japan, MindShare works with Twentieth Century Fox in Singapore and the U.S.
"We were very focused on business results," said Melanie Lo, general manager, MindShare, Hong Kong. The agency will be integrating promotions and new marketing alliances with Fox's paid media campaigns to deliver box office results. -- Normandy Madden
Copyright August 2001, Crain Communications Inc.