The decision follows a review that also included the New York offices of Interpublic Group of Cos.' Initiative Media, Bcom3 Group's MediaVest and True North Communication's TN Media.
It will take several months for Bristol Myers-Squibb to move its business from in-house to MindShare, but in the meantime the agency will handle TV buying for the upfront buying season. In February, MindShare lost the estimated $400 million Warner-Lambert account after Carat USA outdueled the agency for the consolidated Pfizer/Warner-Lambert business. -- David Goetzl
Copyright April 2001, Crain Communications Inc.