MINDSHARE LANDS $275 MILLION BRISTOL MYERS MEDIA ACCOUNT

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(April 16, 2001) -- WPP Group's MindShare, New York, has found a partial cure for its loss in February of the Warner-Lambert Co. media account. Bristol Myers-Squibb has tapped the agency for its estimated $275 million buying and planning account for its pharmaceuticals and Mead-Johnson units, the company said.

The decision follows a review that also included the New York offices of Interpublic Group of Cos.' Initiative Media, Bcom3 Group's MediaVest and True North Communication's TN Media.

It will take several months for Bristol Myers-Squibb to move its business from in-house to MindShare, but in the meantime the agency will handle TV buying for the upfront buying season. In February, MindShare lost the estimated $400 million Warner-Lambert account after Carat USA outdueled the agency for the consolidated Pfizer/Warner-Lambert business. -- David Goetzl

Copyright April 2001, Crain Communications Inc.

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