MindShare lures IPG's Goldstein

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WPP Group's MindShare named Marc Goldstein, 52, president of national broadcast and programming. Mr. Goldstein previously was exec VP-managing director of Interpublic Group of Cos.' GM Mediaworks. He succeeds Peter Chrisanthopolous, who left last week to join Azteca America, a Latin America-based network, as president-chief operating officer for spot sales and marketing. The stunning appointment places an executive who has worked for seven years on GM advertising at a shop whose principle car client is archrival Ford Motor Co. At GM Mediaworks, Mr. Goldstein ran an account worth more than $1 billion and managed national TV, national radio, syndication, cable and minority media. Mr. Goldstein joined GM Mediaworks as its top TV buying strategist when the company was created in March 1994. Prior to that he was with what was then Lintas, New York. "Marc is clearly the most outstanding and proven executive in the national media marketplace," said Irwin Gotlieb, chairman-CEO of MindShare Worldwide. "At GM MediaWorks, he has led an organization that is the No. 1 spender in national broadcasting, making him a wonderfully experienced addition to our organization. I am personally glad to be working with him again and am thrilled to have him leading our team." Messrs. Goldstein and Gotlieb worked together at Benton & Bowles in 1977.

Copyright November 2000, Crain Communications Inc.

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