MindSpring kicks off $90 mil campaign

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Internet service provider MindSpring Enterprises on Sept. 6 launches an estimated $90 million ad campaign Fallon McElligott, New York. Two 30-second spots will air on network TV in 12 markets. Seven others will be added and air in 26 markets by yearend. Print, radio, outdoor and direct marketing support. The humorous ads feature stand-up comic Andrew Donnelly and the tagline "You'd be happier with MindSpring.''

Copyright September 1999, Crain Communications Inc.

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