MINGO MARKS FIRST FOR HALL OF FAME: AAF WILL ALSO INDUCT LAMOTHE, FOXWORTH, HITE IN CEREMONY ON MARCH 25

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[new york] Frank L. Mingo, the late chairman of Mingo Group, will become the first African-American to be honored with inclusion in the Advertising Hall of Fame, which currently total 130 individuals.

In addition to Mr. Mingo, the American Advertising Federation last week announced the selection of Jo Foxworth, president of Jo Foxworth Inc.; William E. LaMothe, former chairman-CEO of Kellogg Co.; and the late Morris Hite, former chairman and president of Tracy-Locke, Dallas.

Ceremonies will be held here March 25.

SIXTH WOMAN INDUCTEE

Ms. Foxworth, who becomes the sixth woman in the hall, started as a copywriter at McCann-Erickson Worldwide in 1955, when much of the advertising industry was male. She helped lead the way for women in the industry, rising to VP in 1965 and, in 1966, to creative leader and acting CEO of Calkins & Holden, an Interpublic Group of Cos. subsidiary.

She opened her own business in 1966, and is perhaps as well-known nationally for her book "Boss Lady," published in 1979, and three other books. From 1967 to 1976 she wrote a column for Advertising Age called "The Scene & Welcome to It."

Mr. Hite built Tracy-Locke into the biggest ad agency in the Southwest, with clients including Borden, Dr Pepper Co., Frito-Lay, Haggar Clothing Co. and Texas Instruments. He joined the shop in 1937, and sold it to BBDO International in 1982. He founded Allcom, a communications holding company, and presided over it until his death in May 1983.

Mr. LaMothe was a lifelong Kellogg executive, starting as a retail sales representative in the New York area but quickly moving to product development and marketing. He became VP-product development and marketing, and during his years in that post launched the Tony the Tiger "They're gr-r-eat" campaign for Kellogg's Frosted Flakes; "Snap, Crackle & Pop" for Kellogg's Rice Krispies and "Leggo My Eggo" for Eggo waffles.

In 1972, Mr. LaMothe became Kellogg's chief operating officer and, in `79, CEO. He retired in `91.

A FIRST AT JWT

Mr. Mingo, who died in 1989, started his career at J. Walter Thompson Co., where he was the agency's first African-American account executive. He became a management supervisor at McCann and was involved in Miller Brewing Co.'s introduction of Lite beer in the 1970s.

In 1977, with Caroline Jones, he founded Mingo-Jones, now Chisholm-Mingo Group, and that agency helped lead the way in developing crossover ethnic campaigns creating TV spots incorporated into general advertising.

In 1987, Mr. Mingo founded Los Angeles-based Muse Cordero Chen, a multi-ethnic agency that targeted African-Americans, Asians and Hispanics.

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