Robin Pollak/Senior Copywriter
Margeotes Fertitta Donaher & Weiss, New York
Whoa, what's going on here? So artfully shot, so promisingly original, it looks like a high-concept thing and then-ugh. What a letdown. This spot deserves some praise for trying to be different, but the communication is too streamlined and the end result is just off.
Am I really supposed to believe that this male model hangs out with an "Animal House" crowd? He looks so uncomfortable in the last frame, I felt bad for him. Plus, any spot that gives you a quick recap at the end is way too proud of its cleverness.
Deutsch, New York
When are you guys going to send me the real spot? Sorry, but with David Carson and Albert Watson on the job I expect a lot more. They bring a tub o' talent to any project. And Budweiser? Come on. With its built-in image all of the elements for kick-ass work are here.
Kurt Reifschneider/Art Director
Based on the first 10 seconds of this spot, I really wanted to love it. The photography and type design are quite beautiful, but when things turned to the bowling gang, the obligatory pissed-off woman shot and the "Whoomp. There it is" style music, the concept fell apart and the spot went flat-kind of like day-old beer. One more thing, does anyone in this age group really belong to a bowling league?
Kelly Simmons/Associate CD
Earle Palmer Brown/Philadelphia
If John Belushi were alive today, do we really believe that he'd still be running around in a toga? If Budweiser is hell-bent on aligning itself with