Is man ruled by the penis, making him such a poor dresser he needs a woman to clothe him? Does he only care about what's behind the zipper? I hope not. Personally, I take pride in my unique-albeit impaired fashion sense. These ads struck me as slightly off, although the women around me enjoyed a good chuckle. I guess it all depends upon who actually buys the "stuff."
West Group, Tampa, Fla.
It's nice to see a hip clothing campaign that's hip because it's well-written and well-art directed, not because it's ripping off RayGun or telling you that you're an out of touch jackass if you don't wear these clothes.
Kudos to the creatives for their levity and lack of pretension. I mean, hey, tell me to buy khakis because some dead Hollywood-hyped retro icon wore them, and I don't give a damn. Tell me they'll never need ironing and be funny about it, and I'm all over it. Good stuff.
Kevin Kehoe/Art Director
Williams & Rockwood, Salt Lake City
Whether intentional or not, these spreads feel like the clothes they're selling-comfortable. They're easy to look at, easy to read and easy to understand. The tone is perfect. This isn't rocket science, it's just stuff you can wear and feel good in.
The only thing that bugs me is the zipper headline; it has more to do with the history of Haggar than the fact that the pants are wrinkle free and comfortable.
David Graham/Senior Copywriter
No, no, no, guys. You've got it all wrong. These aren't fashion ads. I mean, where's the mean and moody model with the washboard abs? Where's the b&w photography sans headlines? Where's the Calvin/Levi's/Gap all-attitude-and-no-idea approach?
Nope. These aren't fashion ads. Just good, old-fashioned, well-written, simply executed look-good-small-in-the-annuals ads.