The Mining Co
., an online network founded by Scott Kurnit, launches today with about 250 sites, each led by a human guide. While guides are expected to receive a cut of advertising sold against their sites, the Mining Co. has yet to sign any advertisers. AT&T Corp., Nabisco Biscuit Co. and IBM Corp. all participated in beta tests of the network. A print, radio and outdoor campaign by Frierson + Mee, New York, breaks today with the tagline "Take back the Net." Online advertising by SiteSpecific, New York, also supports.
Copyright April 1997, Crain Communications Inc.