The Mining Co.
, an online network founded by Scott Kurnit, launches Monday with about 250 sites, each led by a human guide. The Mining Co. had signed a handful of undisclosed advertisers to the site. AT&T Corp., Nabisco Biscuit Co. and IBM Corp. all participated in beta tests of the network. A print, radio and outdoor campaign by Frierson + Mee, New York, breaks Monday with the tagline "Take back the Net." Online advertising by SiteSpecific, New York, also supports.
Copyright April 1997, Crain Communications Inc.