Internet guide the Mining Co
. inked a co-marketing deal with online travel booking service Lowestfare.com
, making it the exclusive airline booking service and content partner on its site. Lowestfare.com will sponsor Mining Co.'s travel section and receive prominent placement within the Internet guide's Marketplace section. Lowestfare and Mining Co. also agreed to co-branded online and offline promotional efforts, such as sweepstakes.
Copyright November 1998, Crain Communications Inc.