The Minneapolis Star Tribune
is broadening its Web presence with a variety of new niche sites. The first, FreeTime, an entertainment guide, launches in July. It will be followed by sites for automobile needs and for home needs. Star Tribune
will continue its central Web site, which gets more than 3 million page impressions per month.
The strategy is similar to one followed by the Chicago Tribune, among others. The Tribune recently launched Metromix, its entertainment guide. It also maintains subsites for auto and travel information.
Copyright May 1997, Crain Communications Inc.