Minnesota taps CME for campaign to deter kids from smoking

Published on .

The Minnesota Department of Health selected Campbell Mithun Esty, Minneapolis, to shepherd its $7.5 million campaign to deter kids from smoking. The money comes from the state's $6.6 billion suit against tobacco companies, and CME is the first agency to run the account, said Joe Loveland, marketing director for the Minnesota Tobacco Endowment, a unit of the Department of Health. CME bested the Minneapolis agencies of Lynch Jarvis Jones, Martin Williams, Carmichael Lynch, and Kruskopf Olson.

Copyright December 1999, Crain Communications Inc.

In this article:
Most Popular