How fast did sponsorships for the new cable ZDTV channel come together? One of the 11 $200,000 corporate sponsors didn't get pitched by Ziff-Davis till the Friday before last Tuesday's announcement. Another is known to be having second thoughts about the value of being a corporate sponsor. Meanwhile, Halsey Minor, boss at Web and TV producer CNET, contends tech advertisers are more interested in using prime-time shows like "Seinfeld" to reach a mass audience than they are in using TV to reach a niche computer crowd. Minor says CNET long ago scrapped the idea of launching a computer cable channel because the future is in giving PC users content on the Web. A ZDTV insider, meanwhile, says the channel is interested in buying TV content from CNET. Says Minor: "I don't think so."
Copyright May 1997, Crain Communications Inc.