Minus Wal-Mart, DraftFCB Moves Forward

Nascent Agency Works to Finalize Office Plans in NYC, Chicago

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NEW YORK (AdAge.com) -- The look and feel of the new DraftFCB is emerging slowly as the furor over its astounding win-and-loss of the $580 million Wal-Mart account quiets.

Moving day in May
The agency's New York offices will be located in the former worldwide headquarters of FCB in Herald Square at 100 West 33rd St. New York-based Draft employees now work at the company's 919 Third Ave. space, but will move in May, after the Herald Square space is remodeled, said a Draft spokeswoman. In Chicago, the hometown of Draft, DraftFCB's locale is undecided. It may end up at Draft's swanky 633 North St. Clair Street digs, at FCB's nearby space on East Erie Street or at a new address.

Several Draft clients are shifting to a newly formed agency, Draft's parent company, Interpublic Group of Cos., said in mid-December. As yet unnamed, the entity is being run by former Draft executives Lor Gold and Yvonne Furth. Back in September, when Interpublic announced DraftFCB's organizational structure, Mr. Gold, the chief creative officer at Draft Chicago, was named chief promotions, retail and advertising officer; Ms. Furth, president and CEO of Draft Chicago, became chief operating officer of the combined DraftFCB.

In Chicago, the ultimate locale of the new DraftFCB is undecided. The situation is more complicated, said a DraftFCB spokesman, because each of the former agencies still have a few years left on their leases, so it will be a few years before all DraftFCB employees are located in the same building. "Fortunately, we are only a block apart so traveling between the two 'campuses' takes less than five minutes," said the spokesman.

DraftFCB's headquarters will be split between New York and Chicago, said the spokesman. The DraftFCB corporate officers will travel extensively between the two offices and throughout the network. Chairman-CEO Howard Draft's office will remain in Chicago. Global chief creative officer Jonathan Harries will be based in Chicago, while President-Chief Operating Officer Laurence Boschetto and Chief Financial Officer Bob Oates will be based in New York.

The entity being formed to handle some of Draft's clients, including Qwest and CVS, will be based in Chicago with offices initially in New York and London. It will be located in separate space from DraftFCB, and run by a dedicated management team responsible for its own P&L. Its name, according to the DraftFCB spokesman, likely will be Rivet.
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