Coca-Cola Co. will introduce a new Minute Maid lemonade flavor, Tropical Lemonade, with TV spots beginning May 15 and radio to follow in June. Sampling will be carried out the weekends of May 27-29 and July 1-4 at United Artists Theaters and Cineplex Odeon Theaters chains. Coca-Cola said it will spend more than $30 million on advertising and promotion for lemonade this year. Lowe
& Partners/SMS, New York, is the agency.