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Minute Maid adds a flavor

Published on .

Coca-Cola Co. will introduce a new Minute Maid lemonade flavor, Tropical Lemonade, with TV spots beginning May 15 and radio to follow in June. Sampling will be carried out the weekends of May 27-29 and July 1-4 at United Artists Theaters and Cineplex Odeon Theaters chains. Coca-Cola said it will spend more than $30 million on advertising and promotion for lemonade this year. Lowe & Partners/SMS, New York, is the agency.

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