MIRACLE WHIPPING UP A WORK OF ART

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Kraft Foods lets a father and daughter play with their food to show one of the more aesthetic advantages of new packaging for Miracle Whip salad dressing. The first new Miracle Whip product in three years, the squeeze bottle is now available in the central and southeastern U.S. J. Walter Thompson USA, Chicago, created two :15s supporting Miracle Whip Squeeze. In the spot titled "It's Easy," bread becomes a canvas and Miracle Whip the medium, and the daughter shows who's the real artist in the family. Copywriter: Jeff Martin. Art director: Craig Schwartz.
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