Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Mirage names GSD&M agency of record

Published on .

The Mirage Resorts, Las Vegas, has awarded its $30 million advertising account to GSD&M, Austin, Texas. The resort parted with Publicis & Hal Riney, San Francisco, after a 10 year relationship and most recently the launch of the Bellagio resort. Riney also in March will launch the Beau Rivage on the Mississippi Gulf Coast. Mirage also is considering consolidating the interactive account for all its properties at a single interactive agency. That work currently is handled in-house.

Copyright November 1998, Crain Communications Inc.

Most Popular
In this article: