BEST MISCELLANEOUS CATEGORY ADS, 2002

Winners of the Ad Age Best Awards

Published on .

Most Popular
Magazine | Newspapers | Out-of-Home | Television | Best Index

Best head
Title: If I Had a Million Dollars
Client: New York Lottery
Brand: New York Lottery
Agency: DDB Worldwide, New York
Executive Creative Director: John Staffen
Art Director: Gary Rozanski
Copywriter: Thomas Baginski
Producer: Walter Brindak
Production Co.: @radical media, New York
Director: Greg Kohs
Editorial Co.: Crew Cuts, New York
Editor: Peter Odiorne
The folks at Omnicom Group's DDB Worldwide, New York, took a catchy tune from Barenaked Ladies, "If I Had a Million Dollars," and asked some everyday folks to sing along. What resulted is a funny, charming look at real people going about their business while singing -- and, yeah, fantasizing -- about winning the New York Lottery.

HONORABLE MENTION

Title: "Great Idea"
Marketer: FedEx Corp.
Brand: FedEx
Agency: Omnicom Group's BBDO Worldwide, New York
Chief Creative Officer: Ted Sann
Senior Creative Director: Adam Goldstein
Art Director: Marianne Besch
Copywriters: Adam Goldstein, Gerry Graf
Producers: Sue Petitti, Jeff Stock
Production Co.: @radical Media, New York
Director: Frank Todaro
Editorial Co.: MacKenzie Cutler, New York
Editor: Lucas Spalding

The boss usurps an underling's inspired suggestion about using FedEx to save money by repeating the same idea -- and waving his hands.

In this article: