There is no excuse for going this far to manipulate an audience or for trivializing such serious subject matter. In fact, I would expect much more sensitivity from members of the creative/advertising community.
My suggestion to Johns&Gorman is to take this misdirected (but I admit well-executed) creative effort, edit out all references to their firm and donate it to their local AIDS awareness group. Maybe then the creative can live up to its promise.
Berenson, Isham & Partners