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Miss Thailand fails to pull advertisers

Published on .

BANGKOK -- Thailand's current economic slowdown has even filtered through to the country's once hugely popular beauty contests. Two years ago, a minute of airtime during the TV broadcast of the Miss Thailand contest cost $12,000 and all 25 minutes available were sold.

This year, however, only 20 minutes of the 25 were sold for last Saturday night's screening, and broadcaster Channel 7 had to offer buyers a discount, an executive said. He did not reveal the size of the discount. Also, only 20 of the 56 contestants wore sponsors' sashes. Companies in the hard-hit property market were notably absent as sponsors.

Copyright April 1997, Crain Communications Inc.

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