HYUNDAI AND KIA TO GET SEPARATE AD SLOGANS
Marketing Effort Part of Global Brand Management Strategy
KIA TO KEEP ACCOUNT WITH DAVID & GOLIATH
Advertising Work Valued at $240 Million
MITSUBISHI SENIOR MARKETING VP RESIGNS
Ian Beavis Cites Personal Reasons
The 52-year-old auto industry veteran will oversee advertising, product planning and public relations, which had previously reported to the automakers CEO. He assumes his new position on May 17.
Ford and Toyota
Mr. Beavis has had his own marketing consultancy since resigning last fall from Mitsubishi Motors North America, where he was senior vice president of marketing, product development and public relations. Mr. Beavis has worked at Ford Motor Co., Toyota Corp. and several advertising agencies handling car accounts during his 30-year career.
Peter Butterfield, Kia's president-CEO said Mr. Beavis "brings a wealth of marketing and advertising expertise to this position as we move forward in our efforts to expand brand awareness and sharpen our brand positioning.”
Mr. Beavis could not be reached for comment. He succeeds Wally Anderson, who has been ill for the past year.
$245 million in measured media
The automaker spent $245 million in U.S. measured media last year, according to TNS Media Intelligence. Kia's agency of record is independent David & Goliath, Los Angeles, which retained the account after a six-month-long review last year.
Kia is a division of South Korea's Hyundai-Kia Automotive Group. Hyundai Motor Co. in Seoul acquired Kia Motor Corp. in late 1998. Each car brand has increased its sales here in recent years by selling reasonably priced vehicles and offering longer warranties than the industry's traditional three-year and 36,000 mile coverage.
Kia said its April vehicle sales in the U.S. were nearly 16% higher than a year ago and followed record first-quarter sales.