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MITSUBISHI MAKES CANADIAN DEBUT

U.S. Spots From Deutsch Used for Launch Campaign

By Published on .

DETROIT (AdAge.com) -- Mitsubishi Motor Sales of Canada today introduces the Mitsubishi brand in Canada today with TV
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and print advertising from Interpublic Group of Cos.' Deutsch, Los Angeles.

The 30- and 60-second TV spots from Deutsch were created using footage from commercials already airing in the U.S.

Featured in the ads are seven of the eight models now sold stateside. "Start the Commotion," the popular song from the Wise Guys, is featured on "Anthem," the launch spot.

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