Mitsubishi Motor Sales of America has unveiled a high-octane Web site designed to take consumers on a direct route to creating their own Mitsubishi. Mitsubishicars.com, developed by iDeutsch, the interactive arm of Mitsubishi's ad agency Deutsch
, combines functionality and user friendliness while communicating Mitsubishi's "Wake up and drive'' theme. The site allows consumers to customize their new car and pull down pricing and dealer information.
Copyright October 1999, Crain Communications Inc.