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Mitsubishi picks Deutsch, Grey/Zimmerman

Published on .

Mitsubishi Motor Sales of America, looking for one shop for its newly consolidated $65 million to $80 million regional dealer account, picked two in an apparent compromise with the six dealers on the 12-person review panel. Each of the 40 dealer groups will now chose between Grey/ Zimmerman, the planned venture between Zimmerman & Partners, Fort Lauderdale, Fla., and Grey Advertising, Los Angeles; and Deutsch, New York. Separately, Automotive News reports Mitsubishi Chief Operating Officer Richard Recchia, who hired Grey in 1985, is expected to step down the week of the 8th.

Copyright December 1997, Crain Communications Inc.

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