×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Mitsubishi readies unified brand campaign

Published on .

Mitsubishi Motor Sales of America, bracing to launch five new and two redesigned models over the next year, is preparing a brand image campaign to tie together the disparate vehicles, Automotive News reports. "We're looking at building the brand, not each individual model," said Kevin Ormes, group VP-sales and marketing. G2, Huntington Beach, Calif., is the agency on the estimated $200 million account.

Most Popular
In this article: