-Peter Kennedy, publisher, Asia, Inc.
"As far as advertising is concerned, the Asian Profiles surveys are a useful yardstick of a lowest common denominator but not of a highest common factor, [or luxury], product..."
-Vijay Verghese, publisher and editor, Business Traveller
"This is a reminder that AP7 is best understood as a broad measure of the general population, not of Asia's affluent and influential readers."
-Gordon Crovitz, editor and publisher, Far Eastern Economic Review
"The AP survey... is a good base for qualifying media in the Far East. Without it, media planners would really be in trouble."
-Robert Adam, managing director, Reader's Digest Assn. Far East
"One of the concerns about AP7 has been that top management seemed to drop by quite a significant number in Hong Kong and Jakarta. The results reinforce that AP has become a good, sound survey for reaching middle management."
-William Adamopoulos, managing director, Asian Wall Street Journal
"With [an] expansion of the middle class comes a fragmentation of media habits. This makes it more difficult to provide a clear snapshot of the Asian elite...."
-Jack Maisano, publisher, Asian Business
"We cannot do without [Asian Profiles]. Having said that, it is certainly not the be all and end all of surveys. It covers only the upper threshold."
-Robin Johnson, president, Time Inc. Asia
"AP7 clearly reflects the growth in numbers among the middle and upper classes who have big spending powers on a wide range of consumer products and services across Asia."
-Peggy Lam, publishing director, Asiaweek
"All research has its strengths and weaknesses. In total [AP7] seems to reflect accurately the marketplace."
-Gerd Hinske, VP-publisher, Business Week International