Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Basketball superstar turned baseball rookie Michael Jordan discusses the issue of change in a new commercial for Sara Lee Corp.'s Hanes brand. In the commercial that breaks July 18, Mr. Jordan says: "I've changed my game. Changed the ball. Changed the team. I like change. I change my underwear. Hanes men's briefs. Change is always good-as long as it's Hanes." A commercial for Hanes Her Way legwear, with supermodel Carol Alt, bows Aug. 7. Both spots feature the tagline "Just wait'll we get our Hanes on you" and were jointly created by Lintas, New York, and Long Haymes Carr Lintas, Winston-Salem, N.C.
Most Popular
In this article: