×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

MLB turns attention to marketing deals

Published on .

With labor peace between players and owners likely to be made official this week, Major League Baseball is forging ahead in its quest to sign $500 million in marketing deals by yearend. Anheuser-Busch, True Value and Visa USA are on board. Talks with Nike and Reebok International should resume next week.

Copyright November 1996, Crain Communications Inc.

In this article:
Most Popular