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MOBIL, DDB RIDE TOGETHER AGAIN

Published on .

Mobil Corp. and DDB Worldwide have been reunited and marked the occasion last week by breaking nationally a campaign introducing Mobil 1 Tri-Synthetic oil. Grace & Rothschild, New York, handled Mobil 1 for four years, but DDB had the account before that, handling Mobil 1 since its introduction. Spending is expected to remain less than $10 million. The new TV and radio effort features Australian race car driver Peter Brock, telling motorists how the synthetic motor oil benefits their cars. DDB's New York and Melbourne offices joined
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