Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Google's Android Mobile Platform Tops Apple's IPhone

But RIM's BlackBerry Still the Smartphone Market-Share Leader

By Published on .

NEW YORK (AdAge.com) -- Google's Android has beat Apple's iPhone as the No. 2 smartphone platform in the U.S. for the first time during the three-month period ended in November, according to ComScore.

Google's Android software runs on multiple smartphones on multiple carriers.
Google's Android software runs on multiple smartphones on multiple carriers.
Android, which is the Google software that operates on multiple smartphones on multiple carriers, has grown much faster than Apple's iOS in recent months. Apple's software is only on iPhone, and the device is only available on AT&T's wireless network for now, so while still widely popular, sales have plateaued. Apple is expected to end its exclusive deal with AT&T and take iPhone to the No. 1 U.S. carrier, Verizon Wireless, sometime this year, which could potentially help Apple make up market share domestically.

Research in Motion's BlackBerry still leads the U.S. smartphone category with 33.5% market share, compared to Android's 26% and Apple's 25.0% share. Microsoft's Windows Phone and Palm lag far behind, with 9% and 4% share, respectively.

The entire smartphone category is growing fast: 61.5 million Americans owned smartphones during the three months ended in November, up 10% from the prior period.

Most Popular
In this article: