Interactive agency Modem Media, New York, has picked up new business from Chesebrough-Pond's, Citibank and Excite. For Chesebrough-Pond's, Modem Media will develop Web campaigns for the Mentadent brand. Citibank work will involve Web strategy and development for Citibank branded sites. For Excite, an existing Modem Media client, the agency will have responsibility for overall interactive media, including planning, buying and creative for banner advertising.
Copyright July 1997, Crain Communications Inc.