Modem Media's G.M. O'Connell

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There's nothing like a little bit of added responsibility to test your mettle. In the past six months, G.M. O'Connell has gone from running a hot interactive agency, Modem Media, to managing an international holding company with 300 employees and a plethora of divisions.

Age: 35
Display: A one-time ski bum; combines New York-style cynicism with enthusiasm.
Drive: Fiercely independent; even though Modem Media was acquired by True North, it retains its own identity and operating structure.
Power: Multi-computered, with a Compaq and a Mac on the desktop, a Digital notebook computer and a U.S. Robotics Pilot to manage appointments, notes and schedules.
Performance: Informal, but demanding and disciplined. Messy desk is cleared at start and end of day.
Networking: Delegates to the hand-picked smart people around him, pointing them in the right direction and supporting them in their journeys.
Specs:Sold recycled golf balls and started a house-painting business as a youth; began Modem Media with $15,000, a friend and a borrowed condo.
  • Knows best fishing spots in South America.
  • Makes a French peasant chicken dish responsible for his wife falling in love with him.
  • Knows the best place to find powder snow two days after the last storm.
  • Copyright March 1997, Crain Communications Inc.

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